Field Sales Manager | Diana Group (Diana Biscuits / Diana Chocolates) | Matale

About Diana Group

Diana Group is one of Sri Lanka’s long-established and most respected FMCG manufacturers, operating under the tagline “Goodness Always” with a proud legacy spanning over four decades in the food industry. The Group produces a diverse and beloved portfolio of biscuits, chocolates, wafers, and snack products that are trusted by consumers across the island and in international markets. Driven by a strong commitment to quality, innovation, and continuous improvement, Diana operates modern manufacturing facilities supported by a growing distribution and business network. As the organization continues its transformation and growth journey, Diana places strong emphasis on building capable teams and a high-performance workplace culture.

Role Overview

Diana Biscuits (Pvt) Ltd / Diana Chocolates (Pvt) Ltd is seeking a highly experienced and results-driven Field Sales Manager to lead the sales team in the Matale region. This is a senior-level role requiring a strategic mindset, strong leadership capabilities, and a proven track record in regional or field sales management within the FMCG sector.

Key Responsibilities

• Develop plans and strategies to execute sales operations and meet company targets
• Responsible for driving the team to achieve assigned area targets while maintaining excellent relationships with all stakeholders
• Strong staff management responsibility to enhance sales performance while motivating and leading the team
• Training and mentoring the Field Sales Team, ensuring high performance through coaching, performance tracking, and corrective action
• Analyzing market trends, monitoring competitor activities, and identifying new opportunities to expand market share
• Ensure optimal distribution coverage and product availability across the assigned region
• Prepare regular sales reports and present performance data to senior management

Personal Profile

• Bachelor’s Degree in Marketing Management / Business Management or fully qualified with SLIM or CIM qualification (preferred)
• More than 5 years of proven experience as a Regional Sales Manager or Field Sales Manager
• Self-driven, result-oriented with a positive outlook and a clear focus on high-quality business ethics
• Strong leadership & managerial skills to train, develop, and manage a dynamic sales force
• Good communication – fluency in English is a must – and strong interpersonal skills
• Age below 45 years