Diana Biscuits (Pvt) Ltd / Diana Chocolates (Pvt) Ltd
About Diana Group
Diana is one of Sri Lanka’s long-established FMCG manufacturers, with over four decades in the food industry. The Group produces biscuits, chocolates, wafers, and snack products under Diana Biscuits (Pvt) Ltd and Diana Chocolates (Pvt) Ltd, trusted by consumers across the island and in international markets.
Key responsibilities
- Develop and execute sales strategies to achieve targets and drive growth in the modern trade channel
- Manage key accounts, building buyer relationships and driving growth across retail chains through SKU alignment and distribution
- Optimize promotional spend and display budgets, and manage credit terms with stakeholders
- Implement Joint Business Plans (JBPs) with major key accounts
- Lead commercial negotiations on margins, payment terms, and listing terms for new product launches
- Lead and mentor a high-performing team
- Analyze market trends, competitor activity, and consumer behavior to identify opportunities and threats
- Monitor and report sales performance to senior management
Requirements
- Bachelor’s Degree in Marketing or Business Management; SLIM or CIM qualification preferred
- More than 5 years of proven experience in the field
- Track record of success in a leadership role in FMCG, particularly modern trade
- Strong communication skills in English
- Strong understanding of modern trade dynamics, market trends, and customer preferences
- Age below 45 years
How to apply
Forward your updated CV with the contact details of two non-related referees to careers@diana.lk. Indicate the position applied for in the subject line.
Related reading
Benchmarking this role? Our 2026 salary guide by industry covers marketing and FMCG pay bands.
To apply for this job email your details to careers@diana.lk