Product Manager & Assistant Manager – Industrial Sales | LAUGFS Lubricants Limited | Colombo

LAUGFS Lubricants Limited — A fully owned subsidiary of LAUGFS Holdings  ·  🛢️ Lubricants / FMCG / Automotive Aftermarket  ·  ⏰ Full-Time  ·  Sri Lanka

About LAUGFS Lubricants Limited

LAUGFS Lubricants Limited is a fully owned subsidiary of LAUGFS Holdings and Sri Lanka’s first and only local brand to manufacture and market its own range of lubricants, catering to all classes of motor vehicles and industries. Established in 2008, LAUGFS Lubricants has successfully challenged a market historically dominated by multinational brands, setting new benchmarks for locally manufactured lubricants.

Operating under the tagline “Driving Performance, Powering Progress” and “Trusted Quality. Every Journey.”, LAUGFS Lubricants offers a comprehensive range of products — including Engine Oils (Lubrex), Coolants, and Greases — blended using state-of-the-art technology and adhering to international industry standards. The company is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees.

Current Vacancies

1. Product Manager – Automotive Aftermarket

Job Overview

LAUGFS Lubricants is seeking a commercially driven and results-oriented Product Manager to lead the development and growth of its Automotive Aftermarket Product Range. This is an exciting opportunity to drive a high-potential product category — including Coolants, Brake & Clutch Fluids, Car Care Products, Filters, Battery Water, and more — within one of Sri Lanka’s most dynamic consumer brands.

Key Responsibilities

• Portfolio Development & Growth: Develop and expand the aftermarket product portfolio by identifying market gaps, introducing new products, and enhancing existing offerings.
• Go to Market & Sales Drive: Work closely with the sales team to drive distribution, listings, visibility, and sales growth across retail and trade channels.
• Marketing & Brand Activation: Collaborate with the Head of Marketing and Brand Teams to plan and execute campaigns, promotions, and brand building initiatives to increase awareness and demand.
• Market Intelligence & Innovation: Monitor market trends, competitor activity, and customer needs to identify new product opportunities and innovations.
• Trade Execution: Ensure strong in-store presence through displays, merchandising, and activation programs to maximise product visibility and conversion.
• Cross-functional Coordination: Liaise with internal teams including sales, marketing, procurement, and operations to ensure smooth product lifecycle management.

Requirements

• Professional qualifications in Sales, Marketing, Business Administration, or a related field.
• Minimum 3–5 years of experience in a similar product management role.
• Experience in the automotive aftermarket, lubricants, FMCG, or related industries will be a strong advantage.
• Strong commercial acumen with a sales-driven mindset.
• Excellent analytical, communication, and stakeholder management skills.
• Ability to manage multiple products and drive execution in a fast-paced environment.

2. Assistant Manager – Industrial Sales

Job Overview

LAUGFS Lubricants is looking for a dynamic and results-driven Assistant Manager – Industrial Sales to support the expansion of its B2B business segment. The successful candidate will be responsible for building and managing relationships with key industrial clients, driving sales growth, and developing account management strategies to achieve volume and revenue targets.

Key Responsibilities

• Manage and develop relationships with key industrial clients to ensure long-term business partnerships and retention.
• Act as the primary point of contact for key accounts, ensuring exceptional service delivery and customer satisfaction.
• Identify new business opportunities within existing accounts and actively drive sales growth.
• Develop and implement account management strategies to achieve assigned volume and revenue targets.
• Monitor market trends, competitor activities, and customer feedback to align sales strategies accordingly.

Requirements

• Professional qualifications in Sales, Marketing, Business Administration, or a related field.
• Minimum 2–3 years of experience in B2B or industrial sales, preferably in the lubricant, FMCG, or automotive sectors.
• Proven ability to manage key clients and achieve assigned sales targets.
• Strong communication, negotiation, and presentation skills.
• A customer-focused and analytical mindset with strong attention to detail.
• Ability to work both independently and collaboratively within a dynamic sales environment.

How to Apply

If you are ready to take the next step in your career and contribute to the growth of one of Sri Lanka’s leading lubricant brands, please send your resume with the names of two non-related referees to:

📧 Email: lubricants.careers@laugfs.lk