Junior Executive – Coaching (Sales) | Keells Food Products PLC (Keells Krest) | Sri Lanka

About Keells Food Products PLC

Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is Sri Lanka’s undisputed market leader in processed meat products, a position held for over three decades. The company manufactures a wide range of sausages, meatballs, hams, crumbed products, and other food categories under the iconic Elephant House and Keells Krest brands. The company holds ISO 9001:2015 Quality Management, ISO 22000:2018 Food Safety Management, and ISO 45001:2018 Occupational Health & Safety certifications. As part of the JKH Group, Keells Food Products offers an outstanding work environment with competitive remuneration aligned with the JKH Compensation and Benefits Policy.

Role Overview

Keells Food Products PLC is looking for a motivated and experienced Junior Executive – Coaching (Sales) to join their sales team. This is a field-based role focused on coaching and developing Customer Service Representatives (CSRs) and Distributor Sales Representatives (DSRs) to enhance their selling capabilities and meet performance standards. The ideal candidate will have a strong FMCG sales background and a passion for coaching and capability development.

Key Responsibilities

• Conduct regular field visits to observe live sales calls and provide structured, real-time coaching to CSRs and DSRs
• Identify individual skill gaps and deliver targeted on-the-job training (OJT) aligned with sales standards and KPIs
• Track pre- and post-coaching performance to measure behaviour change and coaching impact
• Maintain accurate training, coaching, and learning records to support reporting to relevant stakeholders
• Prepare learning impact reports and dashboards using Excel and Power BI
• Capture and share market and competitor insights gathered during field visits
• Work closely with sales managers to align coaching priorities, interventions, and execution improvements
• Support planning, coordination, and execution of sales training programmes, workshops, and learning initiatives

Required Qualifications & Skills

• Degree in Marketing Management, Human Resource Management, Business Management, Training & Development, or a related discipline
• 2–5 years of experience in field sales or sales coaching in FMCG or a similar fast-moving sales environment
• Prior exposure to sales training delivery, coaching, or L&D administration is a strong advantage
• Self-driven, well-organised, and capable of working independently in a field-based environment
• Strong communication, coaching, and interpersonal skills with ability to influence frontline sales teams
• Strong working knowledge of Microsoft Office, with high-level digital literacy and hands-on exposure to Power BI dashboards
• Possession of a valid riding licence